Posts Tagged ‘Web Design and Development’

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Using commonsense when building or fixing your Website

Sunday, January 10th, 2010

Let me begin by saying, It is no secret that the internet is not going anywhere and is highly thought of by many as the most efficient way to market your business to potential clients and customers that need your service, but have no particular business name in mind in their local area to do business with.  Why not take advantage of that by having a elite website to be a power selling tool for your business.

Being in the Online Advertising field as long as I have, it has given me the opportunity to meet and talk with so many different types of businesses and business owners about their Internet advertising in the Philadelphia area.  In that time, I have seen a lot people that have been taking advantage of and I have heard some real horror stories when it comes to Internet Marketing for local businesses.  I think that a large part of this could have been avoided had the business used commonsense before signing on the dotted line! 

Let’s talk websites.   Every business needs a good website design as much as every person needs a good pair shoes on their feet to go through life to be productive.   If you buy a crappy pair of shoes: they will only hurt your feet, limit your potential, and force you to buy a new pair.  If you build a crappy website:  it will only hurt your business, limit your potential, and force you to build a new one.  Good comfortable, reliable, durable pair of shoes is as important as a professional, correctly built, effective website. 

Here is how commonsense can help you with building a new website:

  • ·       Choose an Internet Marketing Company to build your website because they understand what the website needs in order to effectively compete on the internet for local leads. (Not a graphic designer, or your Uncles->Cousins->sister in-laws->son who thinks they know what they are doing and charges you pennies.)
  • ·       When selecting a company to build your website, look at their portfolio of website and decide whether you would do business with one of their sample companies.  IF you wouldn’t, why would someone else after they build you a website?  (This just day one stuff!)
  • ·       If you think it is just OK to build a crappy website just so you have one. It isn’t!  Not many people will choose your company to do business with after you present yourself with such a terrible display.  (If this is what you want to do, just save the money dummy and treat your employees cheese steaks once a week for lunch, that will get a better response.)
  • ·       Choose a local Website Company that can understand the geography that you are trying to target with your Internet Marketing plan.  (Just makes sense doesn’t it?)
  • ·       Choose a company that truly understands Search Engine Optimization and Pay-Per-Click, and how they need to be considered when building your website (You have to get people to your website for it to be seen!)

At Local Internet Traffic, we take pride in being a Local Website Company delivering great service to businesses in the Philadelphia, Delaware County PA, Montgomery County PA, Buck County PA, Chester County PA, South Jersey, and Delaware Area. We do this by being knowledgeable and specializing in building effective websites and providing excellent results to businesses through Search Engine Optimization (SEO), and Pay-Per-Click (PPC).  We do this by using our expertise combined with your input to bring you the best possible results for your Internet Marketing Strategy.   Having an effective website built is just the beginning; you then have market your business online in order to bring potential clients and customers to your website to convert them into business. 

If you would like to learn more about our services check out our website: www.localinternettraffic.com, or call me personally at 484-908-3663. 

 

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Posted in Best Website Design, Search Engine Optimization Companies, Uncategorized, Web Designer Site, Web Site Design Philadelphia | 89 Comments »

Three Common Research Mistakes Using Pay Per Click Keywords

Monday, January 4th, 2010

When establishing your Pay Per Click Campaign, be careful not to make one of the three most common mistakes. Not enough keywords, brainstorming only tactics and relying on popular and free tools only can be detrimental to your campaign.

Do not get caught without enough keywords. Although the preference would be upwards of a couple thousand you should at least be able to come up with many keywords  that are relative to what your potential customers are looking for.  Make it easy for customers to find you by increasing your keyword count and throwing in all niche terms you possibly can.

Be careful of how you come up with your keywords. Relying solely on brainstorming doesn’t necessarily reflect the searches purchase intentions.  Brainstorming is also the most obvious method making it also the most competitive. Without the use of other tools, brainstorming will lead to only a limited number of keywords which as stated above doesn’t provide the best results.

Wordtracker and Google Keyword Tool are by far two of the most popular keyword research tools available. They are also used by your competitor, which means the results you receive are highly competitive keywords.  There is a lower conversion rate using these tools because the results are volume-based.

A successful Pay Per Click Campaign uses both Quality and Quantity. Having a core set of keywords and preferably thousands of niche words that reflect what your business sells and what your consumers are looking for has extreme advantages. Don’t sell yourself short by making one of the mistakes above.

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Tips when looking for good Search Engine Optimzation Companies!

Tuesday, December 29th, 2009

As we go into the new year, and the biggest question we get as a company is normally “what does your Search Engine Optimization company do that others don’t”. Well as I sit here and drink my beer at 11am  in the morning I have to laugh. My answer I drink beer in the morning they don’t! That is a joke, because if I even begin to get into what your Search Engine Optimization company doesn’t do, you will be more lost.The Majority of meeting s we walk into, and we start discussion people want to gather as much info as they can on Search Engine Optimization. This is actually a good thing. The reason why is the more you know the better off in the space you will be.  Companies that walk in to you  and do not talk to you about your ROI (return on investments), lead conversions, and key word traffic from certain geographies, do not even talk any longer to these companies as your are wasting your time and will waste your money…

Search engine Optimization companies Philadelphia or any where else should be talking to you, about generating leads through the Internet to help your business grow. That is all Search engine optimization is for to generate more leads. If there is any other reason I am all ears, just help me understand why would I spend money as company not to make money!

Search engine optimization companies Philadelphia should be walking in with reports, to show you estimated traffic you get as a company, bigger than that is where you are today ranking on the Search Engines for each key word you are looking to convert into more business. I.e Search engine Optimization companies Philadelphia, six month ETA. With this while going through the signing with you company you decide on to represent they should give you a eta on when you should land above the fold on the search engines for the key words you want. Remember this is going to change for every keyword due to competitiveness of each individual key word. I.E Pay per click companies Philadelphia is less competitive than Web site design companies Philadelphia.

So what we do differently is we do all the research you need to in the beginning process to make sure we get our clients ranked! Than we stay on top of our clients results weekly to make sure we are going in the right direction!

I will answer any ones question they might have on this subject. Please just call or email…

Thanks

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Importance of paying attention to your Pay Per Click website traffic!

Tuesday, December 22nd, 2009

So I am sitting here preparing for one of the meetings I have tomorrow. I am in disbelief that a person could of spent as much money as they could of on Pay Per click through out the whole nation. I am not in shock about them spending the money, but the person who is there webmaster allows this traffic to go to a site, that should be a picture of me instead of what they have. How do these so called webmaster, web designers, and CTO not understand to look at the data daily! Because they do not know what they are doing. Tomm I am going to tell you about the meeting I had today with a web designer, that wouldn’t know what the adobe kit is!

I am looking at Google analytics, and there are key words they are and have been Pay Per Clicking with 100% Bounce rate, and majority over 50% bounce rate and above. You have to track all information everyone, there is no excuse you install it one time and let the tracking begin. This 50% means if there budget is 10k a month about 5k of it never really has a chance to convert. Of course I am summing this up you have to look at the over all individual key word bounce rate and that break the data down by cost per click. But for novices I am summing this up about pay per click.

All you have to do is make sure you use the data to win on the Internet space. Do not drive traffic to a site that people are leaving right away. The issue is not your key word it is your site!

I ask on every call the same question. I am going to give it to you all. What is easier to do double traffic to your site, or double conversions? (Meaning the site already has some traffic, also conversions means an action Phone call, email, or a purchase).

The majority say double traffic. It is simple double your conversions, make your site answer the people better than it already does. Use the data and make your site better for every key word with a high bounce rate.I use this analogy you have a overweight person that is trying to get a hot date. Is it easier to tell them to drop 25 pounds, than show them to people, or just keep going to one person after another until some one says yes. I hope the Gym was your answer, it is easier to double your chance if you look and are delivering the correct message! No difference on the web!

If everyone pays attention to the traffic to their site, it will give you the answers on what to do.  Yes you have to research your competitors but you have to do that any way. Before you start driving Pay per click philadelphia or any where else in the nation do the following.

When starting a Pay Per click Campaign in Philadelphia or any other area, make sure Google analytic  is on your site. Make sure you have your Pay Per click set the correct way, or you will get a Data set not read and than it becomes worthless to you. As you are doing your Pay per click look at the bounce rate on every single key word. Any that are real high you are not relevant for that key word to where you are driving the traffic to(meaning the page the traffic from that keyword is going). Simple solution change that page!

If any one has any questions or comments feel free to post or write me. We will answer any ones questions free of charge.

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Why Company’s Have to Pay Per Click!

Tuesday, December 22nd, 2009

Ok so here we go, I get a ton of emails, and phone calls from people all over! If we hire your firm www.localinternettraffic.com can we not do Pay per Click Bucks County pa. Yes we do Search Engine Optimization for our clients, but Pay per click is a quick lead generation source for your company. Yes Pay per click will be a higher investment per lead, than an organic click. The reason you pay per click is that for a competitive key word with a lot of traffic you can be there right away! Organic traffic for a competitive key word could take a few months, or over a year if very competitive. Every Search Engine Optimization firm should give you an ETA to land above the folds for each key word…

Another thing pay per click can tell you is your web site even designed properly to convert the traffic from that key word on your existing site. Example for everyone real fast. Say you want to show up organically for the key word Pay per click Bucks county PA. Well if you do a Pay per click Bucks county you can see if the people coming through that key word are staying on your site, and converting into a lead by a phone call or email. If leads are not happening, you have an issue with your site, and it would not make sense to pay money to come back organically for that specific key word. You would have to create a page in your site and make sure it converts for that key word.

Pay per click will give you a ROI for sure done correctly. Pay per click will destroy you if done wrong! I have seen so many companies try and do Pay per click themselves and say it doesn’t work! I will tell you this; you don’t work because you do not know what you are doing! Yes if you hire us at first we will tell you to Pay Per Click until we get you all the traffic you need for the organic search results you need.

Any comments or question’s feel free to post them, good or bad we display and we appreciate your opinions.

Also any questions you would like answered just email u sat info@localinternettraffic.com or post it and we will get you the answer you need…

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Why Pay Per Click is something every Company has to do!

Monday, December 21st, 2009

Ok so here we go, I get a ton of emails, and phone calls from people all over! If we hire your firm www.localinternettraffic.com can we not do Pay per Click Montgomery County pa. Yes we do Search Engine Optimization for our clients, but Pay per click is a quick lead generation source for your company. Yes Pay per click will be a higher investment per lead, than an organic click. The reason you pay per click is that for a competitive key word with a lot of traffic you can be there right away! Organic traffic for a competitive key word could take a few months, or over a year if very competitive. Every Search Engine Optimization firm should give you a ETA to land above the folds for each key word…

Another thing pay per click can tell you is your web  site even designed properly to convert the traffic from that key word on your existing site. Example for everyone real fast. Say you want to show up organically for the key word Pay per click Montgomery county PA. Well if you do a Pay per click Montgomey county you can see if the people coming through that key word are staying on your site, and converting into a lead by a phone call or email. If leads are not happening, you have a issue with your site, and it would not make sense to pay money to come back organically for that specific key word. You would have to create a page in your site and make sure it converts for that key word.

Pay per click will give you a ROI for sure done correctly. Pay per click will destroy you if done wrong! I have seen so many companies try and do Pay per click themselves and say it doesn’t work! I will tell you this, you don’t work because you do not know what you are doing! Yes if you hire us at first we will tell you to Pay Per Click until we get you all the traffic you need for the organic search results you need.

Any comments or question’s feel free to post them, good or bad we display and we appreciate your opinions.

Also any questions you would like answered just email u sat info@localinternettraffic.com or post it and we will get you the answer you need…

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Company’s I am giving you the keys to Search Engine Optimazation Philadelphia Kingdom!

Friday, December 18th, 2009

So as I sit here on my Friday night, and I think back on my week. We have had our best week  in revenue actually did more than any  full month since we open Local Internet Traffic. Next week our first three days are packed day and and every evening, with all new clients referred to us to for Search Engine Optimization in Philadelphia. Business is growing faster than we ever pictured it to do. So thank you to all of our clients that are happy and constantly refer us to other companies.

I really wasn’t sure what to write about tonight, but I have to talk about you the business owners. What in the world makes you think you can do what we do for a living? I sat with a CTO this week, for a National campaign that we signed on last month for Search Engine Optimization on a national level. This CTO is sharp and understand the space very well, and actually knows what he is talking about! Thank god! He actually will put his ego aside and learn, as I would if he knew something I didn’t know. Here is the kicker he says to me the owner really wants to know what we are doing, and how we are doing it. At this point I am like we are growing our company every month by 2 to 3 times in revenue what we did the last month. I believe in customer service to the max, but what can I tell you where do we start. This guy knows my resume, and has seen my other clients results. I will show any company my other company results as long as they do not work in the space. Isn’t that all the matter is the results we get you as long as we only use White hat methods.Well any way this guys has a CTO that knows how to read the reports, how to check the tools to make sure we are doing our job!

I am going to give you the keys to the Magic Kingdom when any of you hire a Search Engine Optimization Company Philadelphia. Everything is track-able, you have anylatics (Tracking on your site) lets you see if your traffic went up or down. The most basic tracking tools will track it down to the key word level. Than you have free tools on the internet you can compare your key word rankings for any search engines. They should line up in the 90% range. The reason for this time and date report is pulled, can change rankings, and also different software might not be 100% updated. No one can get anything over on you any more, if your key word rankings are not going up and your traffic is not going up fire the company you are using. Plain and simple, I hate to tell you this business owners we are not your chimp Yellow-page reps, direct mail, or any other kind of rep you are use to dealing with. Search Engine Optimization is a craft a trade, we are not order takers. Philadelphia business owners make no mistake about this you will not have any one walk through your doors about Search Engine Optimization like Local Internet Traffic staff. To put it blunt we are the best around here.

Oh yeah business owners who think any one can do Search Engine Optimization Philadelphia, well you are way wrong on that. Most companies do not have clue to what they are doing , they could not sort data in there checking accounts let alone research all the data you have to online. The research is the biggest part of what we do. What do you think you can go hire some chimps and they care to do it right. Grow up they couldn’t follow their GPS homes halve the time let alone execute on a  playbook you cant miss a beat in, like Search Engine Optimization.

To sum this up because I went off track a little because it is 10 pm on my Friday and I am still in my office working. Track everything and make the Search Engine Optimization Company show you your key word Ranking report, and just go to www.localinternettraffic.com home page use the key word ranking tool, and double check them. All business owners out there I wish you the best, in your quest to be the best in your fields, but stick to your fields and use the data to make your decisions…P.S. You will make more money if you do what you are good at and let the experts do Search Engine Optimization. If you have any questions or comments feel free to call us or email us we will give your answers free of charge…

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Is Search Engine Optimization Philadelphia really a young mans game??????

Friday, December 11th, 2009

As I am sitting here in Florida getting ready for this three day conference on Search engine optimization. I am looking around the room saying to myself at 35 I might be one of the younger people here. The majority of people here are all above 45 or at least that is what they look!  I go to many conferences around the country and sometimes I speak on subjects, or sit on a panel, or just attend. This time I am speaking on Mobile Search and I always look at my audience before I speak and see how to make my topic entertaining, and make sure they all learn at least one thing from me.

But now back to my the question”Is Search Engine Optimization Philadelphia really a young mans game?’ I do not believe it is. I look around at   a lot of these conferences and yes I do see young people every once in a while. I have to say a lot of the time I am one the younger people. Maybe it is a maturity thing with older people they constantly what to learn and they want to make sure they are delivering the best Search engine optimizations results to there clients. Maybe it is they have more to be responsible about as they are all growing small to medium size interactive agency’s. May be it the younger generation think they know it all, or just go online and try and learn with all the online tools?

I know one thing for sure Search engine optimization Philadelphia is not just a young man game! It is the person with the most knowledge. Over the next few days I will be sharing tips and talking to people from all over different countries and different backgrounds. But the one thing they all have in common at this conference is they all want to deliver the best Search engine optimizations results to there clients. I am true believer the best way to learn is human interaction. Online learning is good for a lot of things, but I believe when it comes to Search engine optimization you have to communicate, test different theories and see what works best for your clients. The goal of Search engine optimization is not to get your client just rank organically but to make there conversions go up! More leads for them to grow there business…

In summary I believe Search engine optimization is anyone’s game, as long as they know how the space works. Knowledge is power, not youth! When Hiring a Search Engine Optimization company Philadelphia Pa look for over all knowleadge in the space and not just age!

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Website design Company Philadelphia making sure you pick the correct one

Thursday, December 10th, 2009

So I was in a meeting yesterday with a gentleman looking for a website design company Philadelphia pa. He had a Superpages.com template that was built horrible and he spent years trying to optimize and get it to work for him. This gentleman was also doing there SEM program which the reports should be in another language, as there own reps do not understand them. The best part about dealing with some of these companies they wont give a firm like me access to allow tracking on peoples sites. Because information is power and you can see the issues with the products an services. I challenge any one on any call to provide better results, or more knowledge to clients about this space. I will share Local Internet Traffic results with any client or any firm competing against us, as long as you show us your information. Remember this any one reading this Post “People lie about numbers, Number dont lie!”

What was amazing is this client must have brought 8 firms in he said in the last weeks. He is trying to learn everything he can becuase he ranks decently not great for Search engine optimization Philadelphia pa. But is wonders why his phone is not ringing at all… (Site is Horrible looks like a blind man built, kicker is he knows!!!!!!!!!! Man stop thinking and react this is killing your conversions!

He has no anylatics on the site, because he did not even know what they were after meeting with all these firms. How can a web site design or Search engine optimization company walk into a client and not speak about tracking all information to prove value to them! That is all Local Internet Traffic does, we pound our results into our clients head so they know they need us! We work and get our clients ROI!

I found it truly amazing that Search engine optimization companies Philadelphia pa do not know this or they dont share with the client because the client knows no better! This way they do not have to prove ROI…

Oh yeah the kicker is this guy did not know url can play a role in search, or if you do not do the right things taking down the old site with each page he could use his organic rankings on the new site as it would like a new site and the history would be taken into consideration.

To wrap this up his site was terrible design BR has to be through the roof, he thinks he has the power to make the right decision but he does not because the majority of Search engine optimazation company philadelphia pa could not search for there child in there home and find them let alone get you ranked organically on google, Yahoo, and Bing. The misleading information and lack of knowledge from Website design company and Search engine Optimizations company is ridiculous, and we need some one like the SEC does the financial district to monitor us, because I hate undoing what these idiots do, and the lies they tell. It eats up my time to de program a client about lies, and it annoying!

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Is your website design company building your site to get you traffic?

Friday, December 4th, 2009

The question you have to ask your website design company in Philadelphia Pa is “Will the website you build  bring us traffic for what we are looking to convert into business?” The reason this question has to be asked and properly researched, so many times people think  if you build a site they will come… That is the furthest thing from the truth. When choosing your website firm in Philadelphia Pa, make sure they can show you where there  clients land on Google, Yahoo, and Bing for the keywords that clients needs to so they convert leads.

When interviewing website design firms Philadelphia Pa you have to see do they do Search engine optimization, and Search engine Marketing. If they do not do these things  run from them, as most likely your website is going to land in space and never be found except, by you. If your ego is that big you want to stare at your investment by yourself hire these companies. If this is a business move for you and you are looking into the best ROI for your company. Go with the company website design company Philadelphia pa that can show you what they have done organically for free traffic for the clients they represent prior to you.  The results the website design firm Philadelphia pa have given there prior clients before you, is what you can expect to get.

The biggest thing I can say to anyone making a decision on who to hire as there website design company Philadelphia pa is research what you are getting and make sure you know what you should expect clearly!

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