philadelphia | Local Internet Traffic

Posts Tagged ‘philadelphia’

Why having a Fresh New Website is critical to your business is Delaware County PA & Philadelphia

Monday, January 18th, 2010

Hello All,

It absolutely amazes me when I talk to a business and they do not take their website serious. There are three general responses that always make me laugh and always love hearing:

“We do not have a website and we do not need one”

“We have a website, but it is not that great, we just use it for an informational”

“We built a new website 5-10 years ago and we do not need a new one.”

Are you serious people??? Every company needs a good website in Delaware County Pa and a good website in Philadelphia, and everywhere else for that matter with fresh content, not just as an informational but as a selling tool for your business to bring you in new clients and customers.

Look at it this way; having a new, fresh, effective Website is like having the best sales person in your field working for you. Look at your website like having a Sales Professional on your team that is always working 24 hours a day and can be found and utilized at 3pm the same as they can at 3am. This employee NEVER takes a sick day, comes in late, leaves work early, has a bad attitude, thinks about quitting, or has any bad intentions. This employee/website even works 24 hours on holidays! SO WHY NOT GET THE MOST OUT OF THE EMPLOYEE/WEBSTE?

This is a no brainer when you think about it. I guarantee you that right now potential clients and customers are looking on Google or online as I type and you read this to find a website for a business that offers a service that they are looking for in their geographical area. They need your service, and they are searching online for a website in Philadelphia, searching for a website in Delaware County PA, Searching for a website in Montgomery County PA, Searching for a website in Chester County PA, Searching for a Website in Bucks County PA, and everywhere else. These are people that essentially have money in their hand and are looking for someone to do business with. WHY WOULDN’T YOU WANT TO HAVE A GOOD WEBSITE THERE TO REPRESENT YOUR COMPANY THERE AND CAPTURE ANY BUSINESS THAT YOU CAN?

This is where you can make an impact on your business by having an effective website for people to find when they search for a company like yours in your geographical area. When you have a good website there and it is found in a search by people that are specifically looking for a business like yours. You can do this by hiring a professional like us to build you an effective website by Google’s Search Engine Optimizations standards. We are a local Website and Internet Marketing Company here in the Philadelphia area, and we specialize in bringing you local business to your company bringing you a return on your investment.

Contact me with any questions you might have at:

By Phone: 484-908-3663

By email: ddipaolo@localinternettraffic.com

Or simply comment on this blog

I will be happy to help you and answer any questions you might have or give you a free consultation on building a new website and marketing you business on Google and the other major search engines. I also invite you to look at our website: http://www.localinternettraffic.com

Dave A. DiPaolo

Tags: Add new tag, Business, Chester County Pennsylvania, delaware county pa, Google, Montgomery County Pennsylvania, philadelphia, Web search engine, Website, Website Company Delaware County pa, Website Design company Delaware County pa
Posted in Best Website Design, Search Engine Optimization Companies, Uncategorized, Web Designer Site, Web Site Design Philadelphia, Website Design Montgomery Pa | 34 Comments »

Using commonsense when building or fixing your Website

Sunday, January 10th, 2010

Let me begin by saying, It is no secret that the internet is not going anywhere and is highly thought of by many as the most efficient way to market your business to potential clients and customers that need your service, but have no particular business name in mind in their local area to do business with. Why not take advantage of that by having a elite website to be a power selling tool for your business.

Being in the Online Advertising field as long as I have, it has given me the opportunity to meet and talk with so many different types of businesses and business owners about their Internet advertising in the Philadelphia area. In that time, I have seen a lot people that have been taking advantage of and I have heard some real horror stories when it comes to Internet Marketing for local businesses. I think that a large part of this could have been avoided had the business used commonsense before signing on the dotted line!

Let’s talk websites. Every business needs a good website design as much as every person needs a good pair shoes on their feet to go through life to be productive. If you buy a crappy pair of shoes: they will only hurt your feet, limit your potential, and force you to buy a new pair. If you build a crappy website: it will only hurt your business, limit your potential, and force you to build a new one. Good comfortable, reliable, durable pair of shoes is as important as a professional, correctly built, effective website.

Here is how commonsense can help you with building a new website:

· Choose an Internet Marketing Company to build your website because they understand what the website needs in order to effectively compete on the internet for local leads. (Not a graphic designer, or your Uncles->Cousins->sister in-laws->son who thinks they know what they are doing and charges you pennies.)
· When selecting a company to build your website, look at their portfolio of website and decide whether you would do business with one of their sample companies. IF you wouldn’t, why would someone else after they build you a website? (This just day one stuff!)
· If you think it is just OK to build a crappy website just so you have one. It isn’t! Not many people will choose your company to do business with after you present yourself with such a terrible display. (If this is what you want to do, just save the money dummy and treat your employees cheese steaks once a week for lunch, that will get a better response.)
· Choose a local Website Company that can understand the geography that you are trying to target with your Internet Marketing plan. (Just makes sense doesn’t it?)
· Choose a company that truly understands Search Engine Optimization and Pay-Per-Click, and how they need to be considered when building your website (You have to get people to your website for it to be seen!)

At Local Internet Traffic, we take pride in being a Local Website Company delivering great service to businesses in the Philadelphia, Delaware County PA, Montgomery County PA, Buck County PA, Chester County PA, South Jersey, and Delaware Area. We do this by being knowledgeable and specializing in building effective websites and providing excellent results to businesses through Search Engine Optimization (SEO), and Pay-Per-Click (PPC). We do this by using our expertise combined with your input to bring you the best possible results for your Internet Marketing Strategy. Having an effective website built is just the beginning; you then have market your business online in order to bring potential clients and customers to your website to convert them into business.

If you would like to learn more about our services check out our website: www.localinternettraffic.com, or call me personally at 484-908-3663.

Tags: Business, Delaware, delaware county pa, internet marketing, Marketing and Advertising, Pay Per Click, philadelphia, Promotion, Search engine optimization, south jersey, Web Design and Development
Posted in Best Website Design, Search Engine Optimization Companies, Uncategorized, Web Designer Site, Web Site Design Philadelphia | 89 Comments »

Philadelphia PA Web site design and web hosting and why use us.

Thursday, January 7th, 2010

I’m glad you found my website builder video and you’re going to be glad as well.

Most freelance web developers won’t be professional

We get your job done on time and within your budget.

We are the best company out there for web design

You found it because you were researching Philadelphia, PA Web creation and hosting

You have hte right to get your website done correctly.

Duration : 0:1:5

(more…)

Tags: and, builder, Design, developer, ecommerce, hosting, maker, PA, philadelphia, site, Web, Website
Posted in Web Site Design Philadelphia | No Comments »

Website Design-should be more than a pretty face

Monday, January 4th, 2010

So often I hear business owners make the statement “the internet is the future.” Well that’s true only if we’ve time-warped back a decade. The internet is now and it’s growing faster than any other medium out there. We all know that deep in our hearts because we use the internet for everything every day. But business owners are busy people who have lured themselves into thinking that a great website design is something that can wait. If you own a business and want success now or anytime in the immediate future, RIGHT NOW is when you should be taking a serious look at your website design.
Philadelphia website design companies are a dime a dozen. It’s total confusion for the business owners trying to make a wise buying decision when choosing among website design companies. Business owners don’t understand why one Philadelphia website design company makes a proposal for a site for $300 and another company submits a proposal for 2, 3, or X times more for a website design that seems relatively the same. No wonder they are telling themselves it’s okay to wait. It’s a painful decision when you don’t understand what makes a website design great, mediocre or nothing better than an online brochure.
The majority of Philadelphia website design companies out there are graphic designers. They have been educated on how to make a site look pretty on the front-end – the side the public sees. That’s important no doubt. The back-end of a site, actually, matters more because it’s the spiders that decide which website will get the best organic placement. You can have the best looking site and be the best in your industry, but if the back-side of your site isn’t handled properly, you’re going to miss out the potential buyers that are looking for a company like you.
An easy way of knowing if you’re talking to a Philadelphia website design company worth its salt is asking about their track record with other clients. The Philadelphia website design companies that are loved by their customers are the ones that convert searches into contacts (aka conversions.) These companies are being provided with valuable business intelligence reports called analytics that show a wealth of data about their site’s performance. With this information, the mystery of how to win is removed and they’re empowered with the data that tells them how their performing now and how to keep winning in the internet world.

Tags: Business, Business and Economy, Business intelligence, Company, Design, Graphic Design, philadelphia, Philadelphia website design companies, Philadelphia website design company, Website
Posted in Search Engine Optimization Companies, Web Site Design Philadelphia | 1 Comment »

Importance of paying attention to your Pay Per Click website traffic!

Tuesday, December 22nd, 2009

So I am sitting here preparing for one of the meetings I have tomorrow. I am in disbelief that a person could of spent as much money as they could of on Pay Per click through out the whole nation. I am not in shock about them spending the money, but the person who is there webmaster allows this traffic to go to a site, that should be a picture of me instead of what they have. How do these so called webmaster, web designers, and CTO not understand to look at the data daily! Because they do not know what they are doing. Tomm I am going to tell you about the meeting I had today with a web designer, that wouldn’t know what the adobe kit is!

I am looking at Google analytics, and there are key words they are and have been Pay Per Clicking with 100% Bounce rate, and majority over 50% bounce rate and above. You have to track all information everyone, there is no excuse you install it one time and let the tracking begin. This 50% means if there budget is 10k a month about 5k of it never really has a chance to convert. Of course I am summing this up you have to look at the over all individual key word bounce rate and that break the data down by cost per click. But for novices I am summing this up about pay per click.

All you have to do is make sure you use the data to win on the Internet space. Do not drive traffic to a site that people are leaving right away. The issue is not your key word it is your site!

I ask on every call the same question. I am going to give it to you all. What is easier to do double traffic to your site, or double conversions? (Meaning the site already has some traffic, also conversions means an action Phone call, email, or a purchase).

The majority say double traffic. It is simple double your conversions, make your site answer the people better than it already does. Use the data and make your site better for every key word with a high bounce rate.I use this analogy you have a overweight person that is trying to get a hot date. Is it easier to tell them to drop 25 pounds, than show them to people, or just keep going to one person after another until some one says yes. I hope the Gym was your answer, it is easier to double your chance if you look and are delivering the correct message! No difference on the web!

If everyone pays attention to the traffic to their site, it will give you the answers on what to do. Yes you have to research your competitors but you have to do that any way. Before you start driving Pay per click philadelphia or any where else in the nation do the following.

When starting a Pay Per click Campaign in Philadelphia or any other area, make sure Google analytic is on your site. Make sure you have your Pay Per click set the correct way, or you will get a Data set not read and than it becomes worthless to you. As you are doing your Pay per click look at the bounce rate on every single key word. Any that are real high you are not relevant for that key word to where you are driving the traffic to(meaning the page the traffic from that keyword is going). Simple solution change that page!

If any one has any questions or comments feel free to post or write me. We will answer any ones questions free of charge.

Tags: Google, Google Analytics, philadelphia, Web Design and Development
Posted in Search Engine Optimization Companies | 4 Comments »

Why High Quality Web Design is So Important

Tuesday, October 20th, 2009

There once was a time on the Internet when web design wasn’t very important. Maybe a decade ago or so, the main thing you had to do was just have a website. That factor alone would give you a strong advantage in the marketplace, and you’d have a leg up on your competition who didn’t yet make the move to the online realm. However, those times have long since passed. Now merely having a website isn’t enough. You need to make use of high quality web design to help your business stand out, attract new customers and ultimately be successful on the Internet.

One factor playing into this is that the Internet has expanded greatly over the years. Now nearly every business has a website or multiple online presences, and millions of individuals do as well. That means that there is a huge supply of competition, and it also means that the bar has been raised in terms of what quality web design actually is. Today, if you have an unattractive website or one that doesn’t operate easily you are going to scare away all of your visitors and you’ll lose out on all of that extra money.

Your web design needs to be setup in such a way that the most important information is easily found, and all of the pages can be quickly navigated between. Put yourself in the shoes of a visitor who comes to your site. What are they really seeking out, and how can you provide that for them? It’s about meeting their needs by implementing specific solutions.

Web design will help you take any website visitor and draw that person into the path you want them to take. If you’re trying to sell a product, it should be simple and intuitive to continue to the sales page and make an order. If you want people to send you an email for a quote, getting to that online form has to be as easy as possible. Whatever your goals are, you need to use your web design to bring people to that.

Of course, being attractive and visually pleasing is important in and of itself. A site that has contrasting colors or a poor layout or scheme isn’t going to draw much attention or interest. More often than not people will see a bad looking website and they will just click immediately on the back button. That’s because the site sends off vibes that it is unprofessional, it doesn’t care or perhaps it doesn’t know any better.

None of that is any good to try to establish your brand and your image, or to find new customers and prospects. Therefore an aesthetically pleasing website is extremely important. It will add value to your image and it will make you seem professional and trustworthy.

As you can see, high quality web design plays a huge role in your online success. A poorly designed website will send your visitors running off as they have difficulty finding what they are looking for, as they don’t appreciate the quality or appearance of your website and as you fail to successfully convert them in the ways that you’d like to. Therefore, take all steps necessary to ensure that your website has a unique, top notch web design.