Archive for the ‘Web Designer Site’ Category

Local Internet Traffic CEO Featured in Local Newspaper

Wednesday, April 7th, 2010

Lance Bachmann, CEO of Local Internet Traffic was recently featured in a news article from U.S.1 Princeton ’s Business and Entertainment Newspaper. The following is a except from the article.

Just throwing together a website without careful attention to the details may not be worth the effort. Lance Bachmann, president of Local Internet Traffic and its soon-to-be-launched subsidiary, 1seo, explains that if a website does not appear on the first page of an Internet search, its chance of attracting visitors is drastically reduced.

“Ninety percent of all traffic goes to the first pages of Google, Yahoo, and Bing,” says Bachmann, who is based in Oakford, Pa. “If you go to the seventh or eighth page, you’re going to get no traffic so you might as well not even be there.”

To move up in the ranking, a website must be optimized, and Bachmann was scheduled to discuss this process in his talk “Increase Website Traffic with Search Engine Optimization” on Wednesday, March 31, at 9 a.m. at the Small Business Development Center at the College of New Jersey in Ewing.

To read a complete version of the article, please Click Here.

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Seriously? Why wouldn’t you have a Effective Website and Advertise on Google and the Search Engines?

Tuesday, February 2nd, 2010

Hello all,

Let me start by saying that I truly believe in advertising when it is done in good combinations and done properly.  Still I question where else are people going to advertise their business to get leads from people that are actively seeking their service?

-       Yellow Pages?   Dead!

-       Direct Mall?   Come on! Does anyone really read that stuff?

-       Newspaper?    Dead except for a few select industries: Real Estate, Automobiles, etc. and they do not work as well as they used to!

-       TV Commercials?  Can be effective is showed during the correct time for your target audience to see it, problem is that it is very expensive and needs to be aired many times to get a good response.

-       Radio?   You are trying to capture a need from a general audience that would need your service at the exact same time as your Ad is playing on the radio, and then somehow remember or write down your number in 30 seconds.  Not too effective in my eyes!  

-       Billboards?   Same idea, you’re trying to capture a need from people that need your service at the exact time they are driving by your billboard, and then expecting them to be able to remember the number or write it down. 

Ok you may or may not agree with me there, but It is what it is.

Let me break it down why it is vital for your business to have a properly built effective website.  It is very simple.  Do you think someone would type in, -Website design company Philadelphia- or –Website design company Delaware County PA- if they were not looking for a Website Design Company in their local area to help them?  Now insert your type of business there, -___________ company Philadelphia-. 

That is how people search for something when they are looking for someone to do business with.  They would not be actively going on to Google, Yahoo, or Bing and searching for a company if they did not need your service.  They are not doing it for fun, they are doing to kill time, they are not doing it because they are nuts in the head! AGAIN, THEY ARE DOING IT BECAUSE THEY NEED YOUR SERVICE!

That means they are looking for you, you are not looking for them or trying to capture their attention.  That is the difference between the Creative types of advertising that I mentioned above, and Directive Advertising where someone is actively looking for your service because they need it at that exact moment in time.

You need to look at it like this.  Other than a repeat customer or referral, you will not get a more qualified lead out there then from the Search Engines!  These people essentially have money in their hand and are ready to make a purchase, and that is why they are looking on the internet for your service.  

That is why it is important to have a good website and make sure it is found by doing Search Engine Optimization and Pay-Per-Click.  So that you can be properly represented to capture all of these potential customers that are searching for you!  The best way to effective run an advertising campaign on Google, Yahoo, Bing, Etc. in your local area is to hire a Local Company like us:  Local Internet Traffic / www.localinternettraffic.com .  We are a premiere Internet Advertising boutique Company.  We Specialize in doing Search Engine Optimization, Website Design, and Pay-Per-Click in the Philadelphia, Delaware County PA, Montgomery County PA, Bucks County PA, Chester County PA, South Jersey, and Delaware.   

Call me at 484-908-3663 or email me at ddipaolo@localinternettraffic.com or simply leave a comment if you have any questions about:

Website Design Philadelphia, Website Design Delaware County PA, Website Design Montgomery County PA, Website Design Chester County PA, Website Design Bucks County PA, Website design South Jersey, Website Design Delaware.

Search Engine Optimization Company Philadelphia, Search Engine Optimization Company Delaware County PA, Search Engine Optimization Company Montgomery County PA, Search Engine Optimization Company Chester County PA, Search Engine Optimization Company Bucks County PA, Search Engine Optimization Company South Jersey, Search Engine Optimization Company Delaware.

Pay-Per-Click Company Philadelphia, Pay-Per-Click Company Delaware County PA, Pay-Per-Click Company Montgomery County PA, Pay-Per-Click Company Chester County PA.  Pay-Per-Click Company Bucks County PA, Pay-Per-Click Company South Jersey, Pay-Per-Click  Company Delaware.

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Why having a Fresh New Website is critical to your business is Delaware County PA & Philadelphia

Monday, January 18th, 2010

Hello All,

It absolutely amazes me when I talk to a business and they do not take their website serious. There are three general responses that always make me laugh and always love hearing:

“We do not have a website and we do not need one”

“We have a website, but it is not that great, we just use it for an informational”

“We built a new website 5-10 years ago and we do not need a new one.”

Are you serious people???  Every company needs a good website in Delaware County Pa and a good website in Philadelphia, and everywhere else for that matter with fresh content, not just as an informational but as a selling tool for your business to bring you in new clients and customers. 

Look at it this way; having a new, fresh, effective Website is like having the best sales person in your field working for you.  Look at your website like having a Sales Professional on your team that is always working 24 hours a day and can be found and utilized at 3pm the same as they can at 3am.  This employee NEVER takes a sick day, comes in late, leaves work early, has a bad attitude, thinks about quitting, or has any bad intentions.  This employee/website even works 24 hours on holidays!  SO WHY NOT GET THE MOST OUT OF THE EMPLOYEE/WEBSTE?

This is a no brainer when you think about it.  I guarantee you that right now potential clients and customers are looking on Google or online as I type and you read this to find a website for a business that offers a service that they are looking for in their geographical area.  They need your service, and they are searching online for a website in Philadelphia, searching for a website in Delaware County PA, Searching for a website in Montgomery County PA, Searching for a website in Chester County PA, Searching for a Website in Bucks County PA, and everywhere else.  These are people that essentially have money in their hand and are looking for someone to do business with.  WHY WOULDN’T YOU WANT TO HAVE A GOOD WEBSITE THERE TO REPRESENT YOUR COMPANY THERE AND CAPTURE ANY BUSINESS THAT YOU CAN?

This is where you can make an impact on your business by having an effective website for people to find when they search for a company like yours in your geographical area.  When you have a good website there and it is found in a search by people that are specifically looking for a business like yours.  You can do this by hiring a professional like us to build you an effective website by Google’s Search Engine Optimizations standards.   We are a local Website and Internet Marketing Company here in the Philadelphia area, and we specialize in bringing you local business to your company bringing you a return on your investment. 

Contact me with any questions you might have at:

By Phone: 484-908-3663

By email: ddipaolo@localinternettraffic.com

Or simply comment on this blog

I will be happy to help you and answer any questions you might have or give you a free consultation on building a new website and marketing you business on Google and the other major search engines.  I also invite you to look at our website:  http://www.localinternettraffic.com

By

Dave A. DiPaolo

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Posted in Best Website Design, Search Engine Optimization Companies, Uncategorized, Web Designer Site, Web Site Design Philadelphia, Website Design Montgomery Pa | 31 Comments »

Using commonsense when building or fixing your Website

Sunday, January 10th, 2010

Let me begin by saying, It is no secret that the internet is not going anywhere and is highly thought of by many as the most efficient way to market your business to potential clients and customers that need your service, but have no particular business name in mind in their local area to do business with.  Why not take advantage of that by having a elite website to be a power selling tool for your business.

Being in the Online Advertising field as long as I have, it has given me the opportunity to meet and talk with so many different types of businesses and business owners about their Internet advertising in the Philadelphia area.  In that time, I have seen a lot people that have been taking advantage of and I have heard some real horror stories when it comes to Internet Marketing for local businesses.  I think that a large part of this could have been avoided had the business used commonsense before signing on the dotted line! 

Let’s talk websites.   Every business needs a good website design as much as every person needs a good pair shoes on their feet to go through life to be productive.   If you buy a crappy pair of shoes: they will only hurt your feet, limit your potential, and force you to buy a new pair.  If you build a crappy website:  it will only hurt your business, limit your potential, and force you to build a new one.  Good comfortable, reliable, durable pair of shoes is as important as a professional, correctly built, effective website. 

Here is how commonsense can help you with building a new website:

  • ·       Choose an Internet Marketing Company to build your website because they understand what the website needs in order to effectively compete on the internet for local leads. (Not a graphic designer, or your Uncles->Cousins->sister in-laws->son who thinks they know what they are doing and charges you pennies.)
  • ·       When selecting a company to build your website, look at their portfolio of website and decide whether you would do business with one of their sample companies.  IF you wouldn’t, why would someone else after they build you a website?  (This just day one stuff!)
  • ·       If you think it is just OK to build a crappy website just so you have one. It isn’t!  Not many people will choose your company to do business with after you present yourself with such a terrible display.  (If this is what you want to do, just save the money dummy and treat your employees cheese steaks once a week for lunch, that will get a better response.)
  • ·       Choose a local Website Company that can understand the geography that you are trying to target with your Internet Marketing plan.  (Just makes sense doesn’t it?)
  • ·       Choose a company that truly understands Search Engine Optimization and Pay-Per-Click, and how they need to be considered when building your website (You have to get people to your website for it to be seen!)

At Local Internet Traffic, we take pride in being a Local Website Company delivering great service to businesses in the Philadelphia, Delaware County PA, Montgomery County PA, Buck County PA, Chester County PA, South Jersey, and Delaware Area. We do this by being knowledgeable and specializing in building effective websites and providing excellent results to businesses through Search Engine Optimization (SEO), and Pay-Per-Click (PPC).  We do this by using our expertise combined with your input to bring you the best possible results for your Internet Marketing Strategy.   Having an effective website built is just the beginning; you then have market your business online in order to bring potential clients and customers to your website to convert them into business. 

If you would like to learn more about our services check out our website: www.localinternettraffic.com, or call me personally at 484-908-3663. 

 

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Web Designer Vs. Web Developer the Classic Argument Between Form and Function

Thursday, January 7th, 2010

Most people begin their website project with a search for a professional web designer or web developer and don’t even realize that there is a difference between the two. However, they are very different types of people and they both come to your project with their own points of view. Deciding what type of site you need will be the first step in determining what type of person you need for the project.

The Type of Website You Need: Static or Dynamic

The first place to begin when choosing who to build your site, is to decide whether you are going to need a static or a dynamic website. A static website is sometimes called a “brochure website”. On a static site, once all the information has been uploaded to the server, it stays the same. It only changes when a webmaster goes out to the site and makes updates. Therefore, all users see the same thing. It’s much like handing out a traditional business brochure. All of your customers see the same thing until you have your brochure redone.

With a dynamic website, what the user sees will change, based on their input and thus is a more complicated and costly type of website. A dynamic website requires advanced programming to operate correctly. The programs must execute different results, based on what the user requests. A “search” feature is one dynamic element contained on most websites. Any ecommerce site is an example of a dynamic website.

Form – The Web Designer

The web designer’s job is to focus on the layout and look of a website. They choose the color scheme and make decisions on how the text and graphics are displayed. They are concerned with the impression the site gives the visitor and how the visitor will navigate around the site. They are usually skilled in Photoshop and other graphic software. Many web designers begin their careers as graphic artists and are skilled at getting the site to have the “look and feel” that you want. They create your image on the Internet. Web designers usually have the skills needed to create static websites on their own.

Function – The Web Developer

Web developers, on the other hand are programmers. They usually handle more complicated sites and know various scripting languages. Their focus is on the interactive features of a site such as the shopping cart for an ecommerce site or a survey form or an order form. You will need the services of a web developer for a dynamic website.

Which to Choose

Knowing what kind of site you need in the beginning is important because if you hire a web designer to build your website and you did not factor into the requirements that you were going to need, for example, an advanced multiage form, you will end up with a very nice looking website that does nothing for you. If you go the other way and have a web developer build your site, you could wind up with a very functional site that looks terrible. Design is always going to be secondary to a developer.

If you need a dynamic website and the person you’re considering is more of a designer, the project can still be successful. Just be sure to have them show you some websites with some dynamic functionality that they have built to make sure that can handle your job.

If the person you are considering is more of a developer, check their portfolio and make sure that they have the resources to partner with designers to produce a high quality website.

If you’re still not sure which way to go, web designer or web developer, you would be better off leaning towards the web designer because the designer deals with that all-important first impression. Most Internet users decide within the first 3 seconds, whether or not they are going to stay on a site. Your project will be successful with a web designer as long as they have good web development resources as their disposal.

Usability – Where Form and Function Meet

Usability refers to how quickly and easily users can accomplish what they want to do, on your site. If your site is difficult or frustrating, they will quickly leave.

You need your website to achieve your business objectives and if it’s not, then it is not a design problem, it is not a development problem, it is a usability problem. Usability is the common thread that binds form and function together.

When considering who to hire to build your website, a web designer or a web developer, be aware that they both have their strengths and limitations. A web designer will give you the right colors and the right look for your site and they understand what people respond to. The developer will give you the interactive elements for your site such as a shopping cart, a sign-up form or other dynamic functionality. However, design and development must work together to get your customer to buy your product or to contact you about your services.

Kevin Kielty
http://www.articlesbase.com/internet-articles/web-designer-vs-web-developer-the-classic-argument-between-form-and-function-745921.html

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Design Coding

Thursday, January 7th, 2010

The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.
lyrics:Your site design is the first thing people see
it should be reflective of you and the industry
easy to look at with a nice navigation
when you can’t find what you want it causes frustration
a clear Call to action to increase the temptation
use appealing graphics they create motivation
if you have animation
use with moderation
cause search engines can’t index the information
display the logos of all your associations
highlight your contact info that’s an obligation
create a clean design you can use some decoration
but to try to prevent any client hesitation
every page that they click should provide and explanation
should be easy to understand like having a conversation
when you design the style go ahead and use your imagination
but make sure you use correct color combinations
do some investigation, look at other organizations
but don’t duplicate or you might face a litigation
design done, congratulations but it’s time to start construction
follow these instructions when you move into production
your photoshop functions then slice that design
do your layout with divs make sure that it’s aligned
please don’t use tables even though they work fine
when it come to indexing they give searches a hard time
make it easy for the spiders to crawl what you provide
remove font type, font color and font size
no background colors, keep your coding real neat,
tag your look and feel on a separate style sheet
better results with xml and css
now you making progress, a lil closer to success
describe your doctype so the browser can relate
make sure you do it great or it won’t validate
check in all browsers, I do it directly
gotta make sure that it renders correctly
some use IE, some others use Flock
some use AOL, I use Firefox
title everything including links and images
don’t use italics, use emphasis
don’t use bold, please use strong
if you use bold that’s old and wrong
when you use CSS, you page will load quicker
client satisfied like they eating on a snicker
they stuck on your page like you made it with a sticker
and then they convert now that’s the real kicker
make you a lil richer, your site a lil slicker
design and code right man I hope you get the picture
what I’m telling you is true man it should be a scripture
if it’s built right you’ll be the pick of the litter
everyone will want to follow you like twitter
competition will get bitter and you’ll shine like glitter
if you trying to grow your company will get bigger
design and code right man can you get with it

Duration : 0:3:22

(more…)

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Can a customer ask a web designer to make changes of a site and how much?

Thursday, January 7th, 2010

I contracted with a web designer to do re design of a web site. The contract was for 10 pages. Edit text fix translations (in Japanese). Translate and make some additions to conform to my English site. The designer sent me note saying all ten were done as well as many extras and wanted to be paid. In looking at the pages i can see some obvious things that need to be altered. Not asking for anything major. Old news in the news section, English typos. The designer refuses to do any further work without extra payment. I think this is unreasonable, but am being told this is the way it is in the business. Can someone fill me in on this. Am I reasonable to show my dissatisfaction and ask for minor modifications and corrections.

If the designer has delivered exactly what you asked him for then he’s well within his right to ask for further payment to make more changes, otherwise people could just keep on asking for more changes to their sites without having to pay any more the web designers would basically become bankrupt.

If however these changes you want are to fix mistakes he’s made, or to do stuff you did actually contract him to do the first time round, then he should do it for free as he’s not delivered what you agreed between you.

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