Archive for the ‘Search Engine Optimization Companies’ Category

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Three Common Research Mistakes Using Pay Per Click Keywords

Monday, January 4th, 2010

When establishing your Pay Per Click Campaign, be careful not to make one of the three most common mistakes. Not enough keywords, brainstorming only tactics and relying on popular and free tools only can be detrimental to your campaign.

Do not get caught without enough keywords. Although the preference would be upwards of a couple thousand you should at least be able to come up with many keywords  that are relative to what your potential customers are looking for.  Make it easy for customers to find you by increasing your keyword count and throwing in all niche terms you possibly can.

Be careful of how you come up with your keywords. Relying solely on brainstorming doesn’t necessarily reflect the searches purchase intentions.  Brainstorming is also the most obvious method making it also the most competitive. Without the use of other tools, brainstorming will lead to only a limited number of keywords which as stated above doesn’t provide the best results.

Wordtracker and Google Keyword Tool are by far two of the most popular keyword research tools available. They are also used by your competitor, which means the results you receive are highly competitive keywords.  There is a lower conversion rate using these tools because the results are volume-based.

A successful Pay Per Click Campaign uses both Quality and Quantity. Having a core set of keywords and preferably thousands of niche words that reflect what your business sells and what your consumers are looking for has extreme advantages. Don’t sell yourself short by making one of the mistakes above.

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Website Design-should be more than a pretty face

Monday, January 4th, 2010

So often I hear business owners make the statement “the internet is the future.”  Well that’s true only if we’ve time-warped back a decade. The internet is now and it’s growing faster than any other medium out there.  We all know that deep in our hearts because we use the internet for everything every day. But business owners are busy people who have lured themselves into thinking that a great website design is something that can wait. If you own a business and want success now or anytime in the immediate future, RIGHT NOW is when you should be taking a serious look at your website design.
Philadelphia website design companies are a dime a dozen.  It’s total confusion for the business owners trying to make a wise buying decision when choosing among website design companies. Business owners don’t understand why one Philadelphia website design company makes a proposal for a site for $300  and another company submits a proposal for 2, 3, or X times more for a website design that seems relatively the same.  No wonder they are telling themselves it’s okay to wait. It’s a painful decision when you don’t understand what makes a website design great, mediocre or nothing better than an online brochure.
The majority of Philadelphia website design companies out there are graphic designers. They have been educated on how to make a site look pretty on the front-end – the side the public sees. That’s important no doubt.  The back-end of a site, actually, matters more because it’s the spiders that decide which website will get the best organic placement.  You can have the best looking site and be the best in your industry, but if the back-side of your site isn’t handled properly, you’re going to miss out the potential buyers that are looking for a company like you.
An easy way of knowing if you’re talking to a Philadelphia website design company worth its salt is asking about their track record with other clients. The Philadelphia website design companies that are loved by their customers are the ones that convert searches into contacts (aka conversions.)  These companies are being provided with valuable business intelligence reports called analytics that show a wealth of data about their site’s performance.  With this information, the mystery of how to win is removed and they’re empowered with the data that tells them how their performing now and how to keep winning in the internet world.

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Best Website Design Company Tips 2010

Thursday, December 31st, 2009

Happy New Year everyone!

I am going to make this quick, and simple. If you are looking to make money off your Web site design Philadelphia in 2010, take a hard look at Search Engine Optimization Companies Philadelphia, that do website design. Most companies go out and think they are just going to get a graphic designer, that call themselves website designers and this is going to work. Well hate to tell you this but your wrong.

When looking to hire a website design company Philadelphia or any where else, you better make sure they know how to do Search Engine Optimization, and they understand how traffic converts on a website.  This is really my only tip for everyone going into 2010. I could sit here and write for days about this subject, but by now if you are reading my blogs. You know we tell it how it is, and the only thing left to do is keeping educating people out there in 2010 on the subject of Search Engine Optimzation and how it is so impotrant and ties into your website design.

I will stress all these points this year, and make sure we give you all the keys you need to be successful up to you if use them. I tell people thsi all the time “You fat and out of shape, How do you change it? They say gym and diet! I say why arent you doing it than? You know who you are. Internet Marketing and website design is the same thing. We will educate you this year, and make sure you know how to win in the online space. But you have to want to!

Happy New Years everyone!

Any questions or comments as always call me or email…

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Tips when looking for good Search Engine Optimzation Companies!

Tuesday, December 29th, 2009

As we go into the new year, and the biggest question we get as a company is normally “what does your Search Engine Optimization company do that others don’t”. Well as I sit here and drink my beer at 11am  in the morning I have to laugh. My answer I drink beer in the morning they don’t! That is a joke, because if I even begin to get into what your Search Engine Optimization company doesn’t do, you will be more lost.The Majority of meeting s we walk into, and we start discussion people want to gather as much info as they can on Search Engine Optimization. This is actually a good thing. The reason why is the more you know the better off in the space you will be.  Companies that walk in to you  and do not talk to you about your ROI (return on investments), lead conversions, and key word traffic from certain geographies, do not even talk any longer to these companies as your are wasting your time and will waste your money…

Search engine Optimization companies Philadelphia or any where else should be talking to you, about generating leads through the Internet to help your business grow. That is all Search engine optimization is for to generate more leads. If there is any other reason I am all ears, just help me understand why would I spend money as company not to make money!

Search engine optimization companies Philadelphia should be walking in with reports, to show you estimated traffic you get as a company, bigger than that is where you are today ranking on the Search Engines for each key word you are looking to convert into more business. I.e Search engine Optimization companies Philadelphia, six month ETA. With this while going through the signing with you company you decide on to represent they should give you a eta on when you should land above the fold on the search engines for the key words you want. Remember this is going to change for every keyword due to competitiveness of each individual key word. I.E Pay per click companies Philadelphia is less competitive than Web site design companies Philadelphia.

So what we do differently is we do all the research you need to in the beginning process to make sure we get our clients ranked! Than we stay on top of our clients results weekly to make sure we are going in the right direction!

I will answer any ones question they might have on this subject. Please just call or email…

Thanks

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Importance of paying attention to your Pay Per Click website traffic!

Tuesday, December 22nd, 2009

So I am sitting here preparing for one of the meetings I have tomorrow. I am in disbelief that a person could of spent as much money as they could of on Pay Per click through out the whole nation. I am not in shock about them spending the money, but the person who is there webmaster allows this traffic to go to a site, that should be a picture of me instead of what they have. How do these so called webmaster, web designers, and CTO not understand to look at the data daily! Because they do not know what they are doing. Tomm I am going to tell you about the meeting I had today with a web designer, that wouldn’t know what the adobe kit is!

I am looking at Google analytics, and there are key words they are and have been Pay Per Clicking with 100% Bounce rate, and majority over 50% bounce rate and above. You have to track all information everyone, there is no excuse you install it one time and let the tracking begin. This 50% means if there budget is 10k a month about 5k of it never really has a chance to convert. Of course I am summing this up you have to look at the over all individual key word bounce rate and that break the data down by cost per click. But for novices I am summing this up about pay per click.

All you have to do is make sure you use the data to win on the Internet space. Do not drive traffic to a site that people are leaving right away. The issue is not your key word it is your site!

I ask on every call the same question. I am going to give it to you all. What is easier to do double traffic to your site, or double conversions? (Meaning the site already has some traffic, also conversions means an action Phone call, email, or a purchase).

The majority say double traffic. It is simple double your conversions, make your site answer the people better than it already does. Use the data and make your site better for every key word with a high bounce rate.I use this analogy you have a overweight person that is trying to get a hot date. Is it easier to tell them to drop 25 pounds, than show them to people, or just keep going to one person after another until some one says yes. I hope the Gym was your answer, it is easier to double your chance if you look and are delivering the correct message! No difference on the web!

If everyone pays attention to the traffic to their site, it will give you the answers on what to do.  Yes you have to research your competitors but you have to do that any way. Before you start driving Pay per click philadelphia or any where else in the nation do the following.

When starting a Pay Per click Campaign in Philadelphia or any other area, make sure Google analytic  is on your site. Make sure you have your Pay Per click set the correct way, or you will get a Data set not read and than it becomes worthless to you. As you are doing your Pay per click look at the bounce rate on every single key word. Any that are real high you are not relevant for that key word to where you are driving the traffic to(meaning the page the traffic from that keyword is going). Simple solution change that page!

If any one has any questions or comments feel free to post or write me. We will answer any ones questions free of charge.

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Why Company’s Have to Pay Per Click!

Tuesday, December 22nd, 2009

Ok so here we go, I get a ton of emails, and phone calls from people all over! If we hire your firm www.localinternettraffic.com can we not do Pay per Click Bucks County pa. Yes we do Search Engine Optimization for our clients, but Pay per click is a quick lead generation source for your company. Yes Pay per click will be a higher investment per lead, than an organic click. The reason you pay per click is that for a competitive key word with a lot of traffic you can be there right away! Organic traffic for a competitive key word could take a few months, or over a year if very competitive. Every Search Engine Optimization firm should give you an ETA to land above the folds for each key word…

Another thing pay per click can tell you is your web site even designed properly to convert the traffic from that key word on your existing site. Example for everyone real fast. Say you want to show up organically for the key word Pay per click Bucks county PA. Well if you do a Pay per click Bucks county you can see if the people coming through that key word are staying on your site, and converting into a lead by a phone call or email. If leads are not happening, you have an issue with your site, and it would not make sense to pay money to come back organically for that specific key word. You would have to create a page in your site and make sure it converts for that key word.

Pay per click will give you a ROI for sure done correctly. Pay per click will destroy you if done wrong! I have seen so many companies try and do Pay per click themselves and say it doesn’t work! I will tell you this; you don’t work because you do not know what you are doing! Yes if you hire us at first we will tell you to Pay Per Click until we get you all the traffic you need for the organic search results you need.

Any comments or question’s feel free to post them, good or bad we display and we appreciate your opinions.

Also any questions you would like answered just email u sat info@localinternettraffic.com or post it and we will get you the answer you need…

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Why Pay Per Click is something every Company has to do!

Monday, December 21st, 2009

Ok so here we go, I get a ton of emails, and phone calls from people all over! If we hire your firm www.localinternettraffic.com can we not do Pay per Click Montgomery County pa. Yes we do Search Engine Optimization for our clients, but Pay per click is a quick lead generation source for your company. Yes Pay per click will be a higher investment per lead, than an organic click. The reason you pay per click is that for a competitive key word with a lot of traffic you can be there right away! Organic traffic for a competitive key word could take a few months, or over a year if very competitive. Every Search Engine Optimization firm should give you a ETA to land above the folds for each key word…

Another thing pay per click can tell you is your web  site even designed properly to convert the traffic from that key word on your existing site. Example for everyone real fast. Say you want to show up organically for the key word Pay per click Montgomery county PA. Well if you do a Pay per click Montgomey county you can see if the people coming through that key word are staying on your site, and converting into a lead by a phone call or email. If leads are not happening, you have a issue with your site, and it would not make sense to pay money to come back organically for that specific key word. You would have to create a page in your site and make sure it converts for that key word.

Pay per click will give you a ROI for sure done correctly. Pay per click will destroy you if done wrong! I have seen so many companies try and do Pay per click themselves and say it doesn’t work! I will tell you this, you don’t work because you do not know what you are doing! Yes if you hire us at first we will tell you to Pay Per Click until we get you all the traffic you need for the organic search results you need.

Any comments or question’s feel free to post them, good or bad we display and we appreciate your opinions.

Also any questions you would like answered just email u sat info@localinternettraffic.com or post it and we will get you the answer you need…

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Company’s I am giving you the keys to Search Engine Optimazation Philadelphia Kingdom!

Friday, December 18th, 2009

So as I sit here on my Friday night, and I think back on my week. We have had our best week  in revenue actually did more than any  full month since we open Local Internet Traffic. Next week our first three days are packed day and and every evening, with all new clients referred to us to for Search Engine Optimization in Philadelphia. Business is growing faster than we ever pictured it to do. So thank you to all of our clients that are happy and constantly refer us to other companies.

I really wasn’t sure what to write about tonight, but I have to talk about you the business owners. What in the world makes you think you can do what we do for a living? I sat with a CTO this week, for a National campaign that we signed on last month for Search Engine Optimization on a national level. This CTO is sharp and understand the space very well, and actually knows what he is talking about! Thank god! He actually will put his ego aside and learn, as I would if he knew something I didn’t know. Here is the kicker he says to me the owner really wants to know what we are doing, and how we are doing it. At this point I am like we are growing our company every month by 2 to 3 times in revenue what we did the last month. I believe in customer service to the max, but what can I tell you where do we start. This guy knows my resume, and has seen my other clients results. I will show any company my other company results as long as they do not work in the space. Isn’t that all the matter is the results we get you as long as we only use White hat methods.Well any way this guys has a CTO that knows how to read the reports, how to check the tools to make sure we are doing our job!

I am going to give you the keys to the Magic Kingdom when any of you hire a Search Engine Optimization Company Philadelphia. Everything is track-able, you have anylatics (Tracking on your site) lets you see if your traffic went up or down. The most basic tracking tools will track it down to the key word level. Than you have free tools on the internet you can compare your key word rankings for any search engines. They should line up in the 90% range. The reason for this time and date report is pulled, can change rankings, and also different software might not be 100% updated. No one can get anything over on you any more, if your key word rankings are not going up and your traffic is not going up fire the company you are using. Plain and simple, I hate to tell you this business owners we are not your chimp Yellow-page reps, direct mail, or any other kind of rep you are use to dealing with. Search Engine Optimization is a craft a trade, we are not order takers. Philadelphia business owners make no mistake about this you will not have any one walk through your doors about Search Engine Optimization like Local Internet Traffic staff. To put it blunt we are the best around here.

Oh yeah business owners who think any one can do Search Engine Optimization Philadelphia, well you are way wrong on that. Most companies do not have clue to what they are doing , they could not sort data in there checking accounts let alone research all the data you have to online. The research is the biggest part of what we do. What do you think you can go hire some chimps and they care to do it right. Grow up they couldn’t follow their GPS homes halve the time let alone execute on a  playbook you cant miss a beat in, like Search Engine Optimization.

To sum this up because I went off track a little because it is 10 pm on my Friday and I am still in my office working. Track everything and make the Search Engine Optimization Company show you your key word Ranking report, and just go to www.localinternettraffic.com home page use the key word ranking tool, and double check them. All business owners out there I wish you the best, in your quest to be the best in your fields, but stick to your fields and use the data to make your decisions…P.S. You will make more money if you do what you are good at and let the experts do Search Engine Optimization. If you have any questions or comments feel free to call us or email us we will give your answers free of charge…

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Search Engine Optimazations Company Philadelphia Area do they have a clue?

Tuesday, December 15th, 2009

So I have to make this quick, but I will say this to everyone I was down at a conference in Florida since Friday all weekend! This conference was on Search Engine optimization and Search Engine Marketing. There was Brad Fallen standing there speaking in the room, and 90% of these so called  professional  players in our feild had no clue who he was, nor what he was speaking about. This lack of knowledge in the space they play in and they call themselves experts is truly amazing…

So with that being said Localinternettraffic.com will answer any questions about the internet space for company’s or people. Whether it is  a question on Search engine optimization Philadelphia, Pay Per click Bucks county, and maybe social media Montgomery county to make sure you are clear on how it all works together, and can impact your company. Just call us or send us a email, there will be no charge for this service…

The issue is that all these so called experts in this field go in and talk in circles and try and make sense, but the person they are speaking to the decision maker is so clueless and power less.  Well here are a few tips when looking at a Search engine optimzation company Philadelphia.

1. Google them and there company how do they look? What does there site look like? Does it convert into leads?

2. Google the person name right across from you, if they are some rep and just being trained by some large company they probably have no clue how there own products work let alone the most complicated space out there “SEARCH”! Run run run!

3. Show you other clients, not competitors as we do not share one ounce of info for competition that we represent, not ethical for us, and our value system.  See there traffic and calls, and results.

4. Biggest one trust your gut you do not have to like the company representing you, but you have to trust them! Do you believe based on all the conversations you had, this person knows more than anyone else, and here is the most important are they not lazy and going to apply the application to your site to get you your ROI on Search Engine optimization Philadelphia pa.

I have sat in many conference’s many meeting’s with all types of clients, and listened to people that say they know this and know that. I just sit there and laugh and think to myself, the world we live in so many people can know nothing about the space they play in and still make a living, and sometimes a great one.

The main reason is for this is because business owners and most of corporate America have no clue how Internet Marketing work at all. They think building a 500 dollar website is the answer, and that is going to take them to the promise land. I promise everyone this.  Go get the wrong company to represent you for Search engine optimization, and your Competitor gets Localinternettraffic.com, you will be looking at your competitior from the bottom of the rankings on the Search Engines!

To all the people claiming to be Search engine Optimzation companies Philadelphia out there, please get educated in this space as my toughest obstacle is to make our clients realize what misconceptions you have about the space.

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Is Search Engine Optimization Philadelphia really a young mans game??????

Friday, December 11th, 2009

As I am sitting here in Florida getting ready for this three day conference on Search engine optimization. I am looking around the room saying to myself at 35 I might be one of the younger people here. The majority of people here are all above 45 or at least that is what they look!  I go to many conferences around the country and sometimes I speak on subjects, or sit on a panel, or just attend. This time I am speaking on Mobile Search and I always look at my audience before I speak and see how to make my topic entertaining, and make sure they all learn at least one thing from me.

But now back to my the question”Is Search Engine Optimization Philadelphia really a young mans game?’ I do not believe it is. I look around at   a lot of these conferences and yes I do see young people every once in a while. I have to say a lot of the time I am one the younger people. Maybe it is a maturity thing with older people they constantly what to learn and they want to make sure they are delivering the best Search engine optimizations results to there clients. Maybe it is they have more to be responsible about as they are all growing small to medium size interactive agency’s. May be it the younger generation think they know it all, or just go online and try and learn with all the online tools?

I know one thing for sure Search engine optimization Philadelphia is not just a young man game! It is the person with the most knowledge. Over the next few days I will be sharing tips and talking to people from all over different countries and different backgrounds. But the one thing they all have in common at this conference is they all want to deliver the best Search engine optimizations results to there clients. I am true believer the best way to learn is human interaction. Online learning is good for a lot of things, but I believe when it comes to Search engine optimization you have to communicate, test different theories and see what works best for your clients. The goal of Search engine optimization is not to get your client just rank organically but to make there conversions go up! More leads for them to grow there business…

In summary I believe Search engine optimization is anyone’s game, as long as they know how the space works. Knowledge is power, not youth! When Hiring a Search Engine Optimization company Philadelphia Pa look for over all knowleadge in the space and not just age!

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