Archive for the ‘Search Engine Optimization Companies’ Category

Lance Bachmann to Speak at Upcoming Local Event

Wednesday, April 28th, 2010

Lance Bachmann, CEO of Local Internet Traffic, will be speaking at MarketingCamp Philly, a local business conference. Lance enjoys speaking at events about the benefits of SEO and the impact it can have on your company. At this conference, Lance’s presentation will titled “Does SEO make sense for your marketing campaign?” The speech will center around an exploration of the need for and use of search engine optimization in your marketing efforts. Should you use SEO? Why? How to evaluate which SEO methods to use and how to implement and incorporate them into your overall marketing strategy. Click here to learn more about the conference. To learn more about Lance click here.

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Local Internet Traffic CEO Featured in Local Newspaper

Wednesday, April 7th, 2010

Lance Bachmann, CEO of Local Internet Traffic was recently featured in a news article from U.S.1 Princeton ’s Business and Entertainment Newspaper. The following is a except from the article.

Just throwing together a website without careful attention to the details may not be worth the effort. Lance Bachmann, president of Local Internet Traffic and its soon-to-be-launched subsidiary, 1seo, explains that if a website does not appear on the first page of an Internet search, its chance of attracting visitors is drastically reduced.

“Ninety percent of all traffic goes to the first pages of Google, Yahoo, and Bing,” says Bachmann, who is based in Oakford, Pa. “If you go to the seventh or eighth page, you’re going to get no traffic so you might as well not even be there.”

To move up in the ranking, a website must be optimized, and Bachmann was scheduled to discuss this process in his talk “Increase Website Traffic with Search Engine Optimization” on Wednesday, March 31, at 9 a.m. at the Small Business Development Center at the College of New Jersey in Ewing.

To read a complete version of the article, please Click Here.

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Picking the right Pay Per Click Company Philadelphia

Friday, February 19th, 2010

It is Friday afternoon but I promised some one I would post this real quick.

When choosing a Pay Per click company Philadelphia if they do not know what a negative key word is run for the hills. The reason I say this the reason Negative key words exist so if there is a key word that might be finding you but does not convert or is not what you do you can make sure you dont pay for it. Negative keywords are only for Pay per click campaigns, not organic. I assume most would know that but you can not assume anything any more with Iensteins that play in my feild. They couldn’t teach first grade math let alone this stuff…

The reason I am writing about this is for a client said to me yesterday there pay per click company Philadelphia pa, said there is no such thing of a negative key word for for pay per click! I laughed right in there face, and said “Google it” he did, saw I was correct.

Bottom line choosing a pay per click company Philadelphia make sure they know what they are talking about. Ask to see there work, and results.

If any one has any questions about Pay per click feel free to call us – (267) 263-4207


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Seriously? Why wouldn’t you have a Effective Website and Advertise on Google and the Search Engines?

Tuesday, February 2nd, 2010

Hello all,

Let me start by saying that I truly believe in advertising when it is done in good combinations and done properly.  Still I question where else are people going to advertise their business to get leads from people that are actively seeking their service?

-       Yellow Pages?   Dead!

-       Direct Mall?   Come on! Does anyone really read that stuff?

-       Newspaper?    Dead except for a few select industries: Real Estate, Automobiles, etc. and they do not work as well as they used to!

-       TV Commercials?  Can be effective is showed during the correct time for your target audience to see it, problem is that it is very expensive and needs to be aired many times to get a good response.

-       Radio?   You are trying to capture a need from a general audience that would need your service at the exact same time as your Ad is playing on the radio, and then somehow remember or write down your number in 30 seconds.  Not too effective in my eyes!  

-       Billboards?   Same idea, you’re trying to capture a need from people that need your service at the exact time they are driving by your billboard, and then expecting them to be able to remember the number or write it down. 

Ok you may or may not agree with me there, but It is what it is.

Let me break it down why it is vital for your business to have a properly built effective website.  It is very simple.  Do you think someone would type in, -Website design company Philadelphia- or –Website design company Delaware County PA- if they were not looking for a Website Design Company in their local area to help them?  Now insert your type of business there, -___________ company Philadelphia-. 

That is how people search for something when they are looking for someone to do business with.  They would not be actively going on to Google, Yahoo, or Bing and searching for a company if they did not need your service.  They are not doing it for fun, they are doing to kill time, they are not doing it because they are nuts in the head! AGAIN, THEY ARE DOING IT BECAUSE THEY NEED YOUR SERVICE!

That means they are looking for you, you are not looking for them or trying to capture their attention.  That is the difference between the Creative types of advertising that I mentioned above, and Directive Advertising where someone is actively looking for your service because they need it at that exact moment in time.

You need to look at it like this.  Other than a repeat customer or referral, you will not get a more qualified lead out there then from the Search Engines!  These people essentially have money in their hand and are ready to make a purchase, and that is why they are looking on the internet for your service.  

That is why it is important to have a good website and make sure it is found by doing Search Engine Optimization and Pay-Per-Click.  So that you can be properly represented to capture all of these potential customers that are searching for you!  The best way to effective run an advertising campaign on Google, Yahoo, Bing, Etc. in your local area is to hire a Local Company like us:  Local Internet Traffic / www.localinternettraffic.com .  We are a premiere Internet Advertising boutique Company.  We Specialize in doing Search Engine Optimization, Website Design, and Pay-Per-Click in the Philadelphia, Delaware County PA, Montgomery County PA, Bucks County PA, Chester County PA, South Jersey, and Delaware.   

Call me at 484-908-3663 or email me at ddipaolo@localinternettraffic.com or simply leave a comment if you have any questions about:

Website Design Philadelphia, Website Design Delaware County PA, Website Design Montgomery County PA, Website Design Chester County PA, Website Design Bucks County PA, Website design South Jersey, Website Design Delaware.

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Pay-Per-Click Company Philadelphia, Pay-Per-Click Company Delaware County PA, Pay-Per-Click Company Montgomery County PA, Pay-Per-Click Company Chester County PAPay-Per-Click Company Bucks County PA, Pay-Per-Click Company South Jersey, Pay-Per-Click  Company Delaware.

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Why having a Fresh New Website is critical to your business is Delaware County PA & Philadelphia

Monday, January 18th, 2010

Hello All,

It absolutely amazes me when I talk to a business and they do not take their website serious. There are three general responses that always make me laugh and always love hearing:

“We do not have a website and we do not need one”

“We have a website, but it is not that great, we just use it for an informational”

“We built a new website 5-10 years ago and we do not need a new one.”

Are you serious people???  Every company needs a good website in Delaware County Pa and a good website in Philadelphia, and everywhere else for that matter with fresh content, not just as an informational but as a selling tool for your business to bring you in new clients and customers. 

Look at it this way; having a new, fresh, effective Website is like having the best sales person in your field working for you.  Look at your website like having a Sales Professional on your team that is always working 24 hours a day and can be found and utilized at 3pm the same as they can at 3am.  This employee NEVER takes a sick day, comes in late, leaves work early, has a bad attitude, thinks about quitting, or has any bad intentions.  This employee/website even works 24 hours on holidays!  SO WHY NOT GET THE MOST OUT OF THE EMPLOYEE/WEBSTE?

This is a no brainer when you think about it.  I guarantee you that right now potential clients and customers are looking on Google or online as I type and you read this to find a website for a business that offers a service that they are looking for in their geographical area.  They need your service, and they are searching online for a website in Philadelphia, searching for a website in Delaware County PA, Searching for a website in Montgomery County PA, Searching for a website in Chester County PA, Searching for a Website in Bucks County PA, and everywhere else.  These are people that essentially have money in their hand and are looking for someone to do business with.  WHY WOULDN’T YOU WANT TO HAVE A GOOD WEBSITE THERE TO REPRESENT YOUR COMPANY THERE AND CAPTURE ANY BUSINESS THAT YOU CAN?

This is where you can make an impact on your business by having an effective website for people to find when they search for a company like yours in your geographical area.  When you have a good website there and it is found in a search by people that are specifically looking for a business like yours.  You can do this by hiring a professional like us to build you an effective website by Google’s Search Engine Optimizations standards.   We are a local Website and Internet Marketing Company here in the Philadelphia area, and we specialize in bringing you local business to your company bringing you a return on your investment. 

Contact me with any questions you might have at:

By Phone: 484-908-3663

By email: ddipaolo@localinternettraffic.com

Or simply comment on this blog

I will be happy to help you and answer any questions you might have or give you a free consultation on building a new website and marketing you business on Google and the other major search engines.  I also invite you to look at our website:  http://www.localinternettraffic.com

By

Dave A. DiPaolo

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Using commonsense when building or fixing your Website

Sunday, January 10th, 2010

Let me begin by saying, It is no secret that the internet is not going anywhere and is highly thought of by many as the most efficient way to market your business to potential clients and customers that need your service, but have no particular business name in mind in their local area to do business with.  Why not take advantage of that by having a elite website to be a power selling tool for your business.

Being in the Online Advertising field as long as I have, it has given me the opportunity to meet and talk with so many different types of businesses and business owners about their Internet advertising in the Philadelphia area.  In that time, I have seen a lot people that have been taking advantage of and I have heard some real horror stories when it comes to Internet Marketing for local businesses.  I think that a large part of this could have been avoided had the business used commonsense before signing on the dotted line! 

Let’s talk websites.   Every business needs a good website design as much as every person needs a good pair shoes on their feet to go through life to be productive.   If you buy a crappy pair of shoes: they will only hurt your feet, limit your potential, and force you to buy a new pair.  If you build a crappy website:  it will only hurt your business, limit your potential, and force you to build a new one.  Good comfortable, reliable, durable pair of shoes is as important as a professional, correctly built, effective website. 

Here is how commonsense can help you with building a new website:

  • ·       Choose an Internet Marketing Company to build your website because they understand what the website needs in order to effectively compete on the internet for local leads. (Not a graphic designer, or your Uncles->Cousins->sister in-laws->son who thinks they know what they are doing and charges you pennies.)
  • ·       When selecting a company to build your website, look at their portfolio of website and decide whether you would do business with one of their sample companies.  IF you wouldn’t, why would someone else after they build you a website(This just day one stuff!)
  • ·       If you think it is just OK to build a crappy website just so you have one. It isn’t!  Not many people will choose your company to do business with after you present yourself with such a terrible display.  (If this is what you want to do, just save the money dummy and treat your employees cheese steaks once a week for lunch, that will get a better response.)
  • ·       Choose a local Website Company that can understand the geography that you are trying to target with your Internet Marketing plan(Just makes sense doesn’t it?)
  • ·       Choose a company that truly understands Search Engine Optimization and Pay-Per-Click, and how they need to be considered when building your website (You have to get people to your website for it to be seen!)

At Local Internet Traffic, we take pride in being a Local Website Company delivering great service to businesses in the Philadelphia, Delaware County PA, Montgomery County PA, Buck County PA, Chester County PA, South Jersey, and Delaware Area. We do this by being knowledgeable and specializing in building effective websites and providing excellent results to businesses through Search Engine Optimization (SEO), and Pay-Per-Click (PPC).  We do this by using our expertise combined with your input to bring you the best possible results for your Internet Marketing Strategy.   Having an effective website built is just the beginning; you then have market your business online in order to bring potential clients and customers to your website to convert them into business. 

If you would like to learn more about our services check out our website: www.localinternettraffic.com, or call me personally at 484-908-3663

 

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Video Search Engine Optimization

Thursday, January 7th, 2010

Video search engine optimization or VSEO is the means by which a video is accessible to more viewers over more channels and mainly to list high in search engines, Elvis Caron explains video search engine optimization http://www.CompetitionLESS.com

Duration : 5 min 33 sec

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Clear Your Doubt About Search Engine Optimization

Thursday, January 7th, 2010

Most of the people are unaware of the fact what does Search Engine Optimization means? Search Engine Optimization is not so popular like any other Computer software or hardware related subjects or services.

So what does search engine optimization or better know as SEO means?

SEO or search engine optimization is the technique by which it guides the development and redevelopment of a website. It also help you in getting large number of visitors by getting good search engine rank on the top search engines like Google, Yahoo, MSN for targeted keywords or key phrases. More you improve search engine rank better is the chance of getting large number of visitors.

Basically Search Engine optimization is required for making people who are using internet aware of your website. In short you can say that search engine optimization shows the way for better exposure of your site in the internet. Naturally large number of visitors will visit your site and thus you can gain money from your site. In search engine point of view this visitors are known as traffics.

So we can say that every site needs optimization for better traffic.

After on page optimization the website take some time to get into top 10 in the search engine ranking by the targeted keywords through off page optimization. Time varies from 1 month to 6 months. It depend on how competitive the keyword is and how much effort you are putting on optimizing the site. Since Google is the most popular search engine so it takes more time to spider up the websites. However no SEO companies will guarantee you that your site will rank in Top 10 by such and such months. Because the ranking totally depends on the competitive keywords and also the algorithm of the search engines. This algorithm changes every now and then so naturally sometimes it takes time to get rank in different search engines.

Basically the ranking of the keyword for a site depends on the following factors:

1. Competitive keywords. If the keywords are competitive then it takes sometime to get good ranking in the search engines.

2. Quality of the content of the site and how tactfully the keywords are used in the content.

3. Website design should be as simple possible. It will help the search engine to crawl easily.

4. The presence if the site on the web.

5. Number of inbound links of the site.

6. Local Directory submission. This will help you to catch local visitors and will also make one type of advertisement.

Now many people ask whether local companies are good for SEO.

According to me you should always choose local companies than outsourcing your work to some other companies of different states or countries. Local SEO companies can be easily deal with than the other state companies. This is because local companies are cheap and more important is you can vigilance your work progress by going to their company physically.

So for example if your company is located in Florida then for optimizing your company website always choose Florida SEO companies.

Markus Skupeika
http://www.articlesbase.com/internet-articles/clear-your-doubt-about-search-engine-optimization-458007.html

Search Engine Optimization SEO Tutorial — WebBizIdeas

Thursday, January 7th, 2010

Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.

Duration : 0:9:3

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What is the best search engine optimization company?

Thursday, January 7th, 2010

What’s the best search engine optimization company? And what exactly do they offer? It seems there’s huge amount seo companies but not a lot that makes them different.

I think the real question is "Who is the best at spotting the best seo company?"

You definaltely want to stay clear of seo firms that don’t shows signs of evolving, algos never sleep. The days of keyword stuffing and automatic search engine submissions are long gone.

SEO has transformed into marketing, conversion, usability, local search, people pleasing, analysis and testing.

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