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May 6th, 2013

Can SEO Optimized Content Really Help Boost My Search Engine Rankings?

Yes. If you are building a website, it is extremely important that you consider writing content for it.  These days it is not just all about how flashy you can make the website, it is about the overall look as well as how beneficial the content is for your website …

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Lora M. Novak
April 11th, 2013

Why Is SEO Content Important?

It seems that the days of having little to no content on your website have come and passed, and those that opt for search engine optimization need to understand that fact.  Even though businesses may feel that having SEO optimized content may devalue the look of their website and possibly …

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Lora M. Novak
March 15th, 2013

Why Should Local Businesses Have A Website?

Local businesses, whether they are ice cream stores, privately owned restaurants or retail stores should have a website to help further brand their business.  There have been too many times where I have walked into a well-known ice cream store or restaurant and they didn’t have a great website to …

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Lora M. Novak
February 7th, 2013

How Often Should You Post A Blog?

How often should you post a blog? If you have been blogging for a while, or you do it for your business, you are probably wondering how often you should post a new blog.  Personally, I think that if you are a professional blogger, want to make your business more …

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Lora M. Novak
January 17th, 2013

Never Mind An Official Facebook Phone, You Can Just Use Facebook To Make Phone Calls

Initially launched as a platform similar to that of one that allows its users to send text messages to friends on Facebook, the Facebook Messenger app for the iPhone has evolved.  It has evolved so much that the application itself now allows Facebook users to call—yes call their friends on …

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Lora M. Novak
October 12th, 2012

How Instagram Can Be Beneficial To Your Social Media Optimization Campaign

Are you thinking of getting in on the action that is occurring on free photo-sharing social media optimization platform Instagram?  Well, you should if your company is in the business of taking massive amounts of photos while you are working around the office, visiting clients, attending events, or having co-worker …

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Lora M. Novak
September 13th, 2012

How Can You Use Social Media To Research Your Customers?

If you are looking to do research on your customers, social media paves the way for you to find a great deal about them.  In fact, since there are such a huge amount of users on Facebook and Twitter alone these days, why wouldn’t a company want to grasp the …

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Lora M. Novak
August 2nd, 2012

How To Get Started With Google+ — For Small Businesses

Are looking to incorporate Google+ into your social media strategy, but don’t know how?  Are you an avid poster to your company’s Facebook Timeline?  Well, then Google+ is right for you because the same thing you do on Facebook, you can also do on Google+!  Also, in general you will …

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Matthew Flowers
July 18th, 2012

Understanding How a Podcast Can Help Your Business

Startup companies can capitalize on the growth of podcasting.  Big media and content companies are starting to do Podcasts more and more because they can easily translate interest in their business. Podcasting can be a big part in social media, if used properly. For people who do not know what …

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Lora M. Novak
June 7th, 2012

What Is The Point Of Using LinkedIn After It Got Hacked?

If you haven’t heard about this by now, there was a recent hack into LinkedIn’s database where a Russian hacker proclaimed he stole some 6.5 million encrypted passwords yesterday and posted them online (without usernames) to provide evidence of his (great) accomplishment.  Yes it did happen and it was confirmed …

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